If you want to exhibit your business and showcase your brand, you can quite literally go anywhere in the world to do so. If that’s the case, why would you specifically choose Europe? Why does the European continent have such a great market? We give you 3 reasons why you definitely want to exhibit your business at trade shows in Europe.
- You reach high amounts of potential new clients at trade shows in Europe
Despite all the tools we have nowadays to meet each other online, meeting up face to face still has way more impact when it comes to connecting with one another. In the 5 years prior to the global pandemic, there were on average over 72 million trade show visitors in Europe[1]. A study among 15,000 respondents that was conducted when the peak of the pandemic was behind us, shows that 72% of existing visitors plan to attend trade shows with the same or increased frequency in the future.[2] Taking part in European trade shows is therefore a great opportunity to showcase your brand to a large number of potential clients at once.
- There are no more travel restrictions in Europe
Speaking of the pandemic, we have obviously had to deal with travel restrictions for some time, which did not allow us to meet up face to face, let alone travel across the world unlimited. Thankfully, all pandemic related restrictions have been lifted. There’s no need for quarantine or testing anymore, which makes the whole process of travelling a lot more pleasant and easier. And easy is exactly what we’re going for at EME!
- Europe has some of the largest trade shows in the world
Barcelona, Düsseldorf, Vienna, Milan, Munich, Amsterdam, Cologne… Do we need to keep going? The thing that all these cities have in common is that they have large trade shows going on. Trade shows at which you can’t just meet new potential clients, but also get better acquainted with the European market. And have you thought of how easy it is to meet up with your European partners and suppliers, all in one go when you’re at a trade show in Europe? You can easily travel from one European destination to another, which allows you to also meet up with those who aren’t attending the show and may even be in a different country within Europe. You can combine all of these things while exhibiting your company to the public. It’s why we love trade shows so much.
Want to tap into a new market? Or dive deeper into an already familiar market?
No matter how excited you are about exhibiting, taking up the project can be a daunting prospect. So much to do and so little time, right? Let us help you by taking the entire project management from design to on-site setup and dismantling off your hands. Fill out [this form] and let’s get started!
[1] Number of trade fair visitors in Europe | Statista
[2] The Global Recovery Insights 2021 report published: the road to recovery – UFI The Global Association of the Exhibition Industry